In 2022, facing the domestic environment of recurring epidemics, regional phased lockdowns, and the HE Tuber turbulent international environment, China's economy will have a real GDP growth rate of 3%, which is basically the same as the global GDP growth rate. According to the "World Economic Outlook" report released by the International Monetary Fund (IMF), China's economic growth will rebound to 5.2% in 2023, which is higher than the global forecast growth of 2.7%. National living standards will steadily improve, thus various industries' consumption power will also be improved.

In terms of residents’ income:

In the first half of 2023, the per capita disposable income of residents across the country was 19,672 yuan, a nominal increase of 6.5% over the same period last year.

Consumer Confidence Index:

With the normalization of epidemic prevention and control, under the influence of policy guidance and spontaneous demand rebound, the consumer confidence index has rebounded significantly in early 2023, and the overall consumption environment is stable and improving

The main consumer force is the post-90s generation. Compared with the living environment and development of the times after the 70s and 80s, they have superior living conditions and focus on personalized display and high quality of life. With the new things brought by the Internet, they pursue early enjoyment of consumption and credit consumption. With the convenient lifestyle, I am more willing to try boldly and keep an open mind. Strong consumer demand and advanced consumption concepts continue to stimulate the expansion and development of the market.

The trend of optimization and upgrading from survival consumption to development and quality consumption has not changed. The characteristics of high-quality, diversified and diversified consumer demand are more obvious, whether in the fields of bulk commodity consumption such as housing and transportation, or in emerging industries such as culture, health and entertainment. In the field of service consumption, residents have strong potential demand

In 2018, Rong360 conducted a questionnaire survey on consumer loans among thousands of borrowers and found that more than 30% of borrowers chose consumer loans because they “did not want to owe a debt of gratitude.” Data shows that 50% of those born in the 1960s choose consumer loans because they are afraid of borrowing personal debts.